Thursday, April 16, 2015



The humble daisy is the flower of the month for April. Opening and facing the sun, yet closing at the day's end, characterize how the daisy was named "daeges-eaye" or "day's eye" from Old English. This simple flower symbolizing childhood innocence, often depicted in movies with children running through fields overgrown with daisies. Daisies have practical uses. Its leaves and petals are edible and it can also be brewed as a tea to sooth sore throats and stomach aches.

                      ~ April 19-25, 2015 ~
Secretaries Day & Administrative Professional's Week

National Secretary's Day and National Professional Secretaries Week  was created  in 1952 through the work of Harry F. Klemfuss of Young and Rubicam. Klemfuss recognized the importance and value of the position to a company or business. His goal was to encourage more women to become secretaries. Using his skill and experience in public relations, Klemfuss, promoted the values and importance of the job of secretaries. In doing so, he also created the holiday in recognition of the importance of secretaries.
The name of this special day has changed and evolved over the past few decades. But, the importance of recognizing these vital individuals remains. The two new terms in use today are: "Administrative Professionals" and "Executive Admins". The two names sometimes mean different roles and responsibilities in different companies and organizations. Both are broader terms, that encompass more positions than the original "Secretary" role.
The name change recognizes and acknowledges that the role has changed significantly since 1952, and for the better at that. In Harry Klemfuss' day, these positions were the realm of women. Today, you find males in these positions. 
*** NOTE: Since the name change, it is my opinion that the Secretaries were getting overlooked and so many calenders now use both of the names to distinguish the day and week!  

The most common ways of recognizing your Secretaries or Administrative Professional(s) today are:
  • Flowers
  • Cards, often with shopping gift certificates
  • Take them to lunch 
  • Candies
  • Assorted Gift Baskets  (From: Holiday Insights)
Check our our selection guides at to see what will express your appreciation the best for the ones who make you look good all year long.